1. Apple has had a recent change in attitude towards AI, from not mentioning it at all to now proclaiming the iPad Pro as one of the best AI devices in its category.
2. Apple is focusing on on-device AI applications with the introduction of the AI-ready M4 chip and CoreML developer kit.
3. The upcoming WWDC 2024 event is expected to showcase a dramatic shift towards AI, with improvements to CoreML and potential new versions of the M4 chip for training AI models.
Apple has recently emphasized the importance of AI, showcasing the new iPad Pro as a top AI device. The company is investing heavily in AI technology, with the AI-ready M4 chip and CoreML developer kit leading the charge. Apple’s focus on AI is driven in part by market forces, with a shift towards products powered by AI like transcription on the iPhone and health features on the Apple Watch. Despite not always overtly mentioning AI, Apple has been at the forefront of the technology for decades, gradually integrating neural engines and NPUs into its chips.
Looking ahead to WWDC 2024, speculation suggests that the M4 chip will be integrated into all future MacBooks, enabling powerful on-device AI applications. Apple may also introduce new versions of the M4 chip, such as an M4 Ultra for training AI models, and an upgrade to CoreML for developers. The company’s research division has launched MLX, a framework for running generative AI models on Apple Silicon’s Neural Engine, hinting at potential collaborations with companies like Google, OpenAI, and Baidu.
Overall, Apple is expected to make a significant push towards on-device AI models and may showcase AI apps prominently in the App Store. The company’s emphasis on integrating AI technology into its hardware and software ecosystem demonstrates a commitment to advancing the field of artificial intelligence and providing developers with the tools they need to create innovative AI applications.