– Live game model has exploded in popularity, with live service modalities now in many top game releases.
– A significant portion of player engagement comes from live games, with 95% of studios developing some form of live game experience.
– Google Cloud empowers developers to take live games to the next level, offering infrastructure and tools to create living games that dynamically adapt based on player choices.
In the past year, the popularity of live game models has surged, with live service elements incorporated into many top game releases. A recent survey showed that 95% of studios are developing live game experiences. Electronic Arts (EA) reported that live services accounted for over 73% of its business in 2023, indicating a significant shift in the gaming industry towards evolving games alongside player bases. With the advent of generative AI (gen AI), developers have the opportunity to take live games to the next level by creating living games that provide unique and continuously evolving experiences.
Live games offer constant updates, new content, and long-term support for players, requiring developers to rely on platforms like Google Cloud for infrastructure needs. Google Cloud provides solutions like Google Kubernetes Engine (GKE) and Cloud Spanner to ensure seamless gameplay and efficient data management. Analytics tools like BigQuery and Looker help developers refine engagement strategies by analyzing player behavior. As live games evolve into living games, developers can use technologies like GKE and Vertex AI to create personalized experiences that adapt based on player choices, enhancing player immersion and engagement.
NCSOFT, a leading game developer, is utilizing Google Cloud’s AI infrastructure to enhance game development through its in-house language model. By collaborating with technology providers like Replica Studios and GlobalLogic, Google Cloud is fostering a collaborative ecosystem that empowers game developers to craft innovative and engaging gaming experiences. With transformative technologies like gen AI, developers can unleash their creativity and create games that are more immersive and dynamic than ever before. Google Cloud’s support and innovative tools are helping to shape the future of gaming.