– OpenAI is joining the Coalition for Content Provenance and Authenticity (C2PA) steering committee to increase transparency around generated content.
– C2PA standard allows digital content to be certified with metadata proving its origins, and OpenAI is integrating this metadata into its generative AI models.
– OpenAI is developing new provenance methods like watermarking for audio and image detection classifiers to identify AI-generated visuals, and has also launched a societal resilience fund to support AI education and understanding.
OpenAI is integrating the Coalition for Content Provenance and Authenticity (C2PA) standard’s metadata into its generative AI models to provide transparency around generated content. This move aims to combat the potential misuse of AI-generated content to mislead voters ahead of major elections this year. OpenAI is incorporating C2PA metadata into its latest models, such as DALL-E 3 and the upcoming video generation model Sora.
In addition to C2PA integration, OpenAI is developing new provenance methods like tamper-resistant watermarking for audio and image detection classifiers to identify AI-generated visuals. The company has also opened applications for access to its DALL-E 3 image detection classifier through its Researcher Access Program to enable independent research on its effectiveness.
OpenAI believes that collective action from platforms, creators, and content handlers is necessary to ensure content authenticity in practice. The company is joining Microsoft to launch a $2 million societal resilience fund to support AI education and understanding, emphasizing the importance of collaboration within the industry to enhance transparency online.
The industry-wide effort to advance research in content authenticity practices is crucial, and OpenAI commends its peers for their contributions. The company acknowledges that while technical solutions play a significant role in defending against misuse of AI-generated content, effective content authenticity will require a collective effort from various stakeholders. OpenAI stresses the importance of sharing insights and collaborating to promote transparency in the online space.