– New wave of startups changing digital advertising industry with tech for cookieless ads, streaming TV, and influencer marketing
– Startups raising millions to solve challenges in industry
– 24 pitch decks used by startups to attract investors, such as Anzu, Catch+Release, ID5, and Simon Data.
A new wave of advertising startups is emerging, aiming to revolutionize the digital advertising industry by addressing key challenges such as the decline of third-party cookies, the shift from linear to streaming TV budgets, and the demand for more effective influencer marketing campaigns. These startups are significantly smaller and more focused than their predecessors, raising millions in funding to fuel their innovations.
Founders of these startups have successfully convinced investors to buy into their companies by presenting compelling pitch decks. Companies like ID5, Vibe, Telly, and TVScientific are introducing new technologies and solutions to change how advertisers buy and measure TV ads, run influencer marketing campaigns, and address brand safety concerns. The pitch decks of these companies showcase their unique value propositions and innovative approaches to transforming the advertising landscape.
Some of the notable startups in this new wave of advertising companies include Aditude, Anzu, Adventr, Catch+Release, FreshSound, Hashtag Pay Me, Kevel, Recess, Simon Data, Sincera, Scope3, SuperScale, ViralMoment, and Zenapse. These companies are leveraging technologies such as AI, data analytics, and identity solutions to offer publishers, brands, and marketers new tools for enhancing their advertising strategies and campaigns. Overall, these startups are disrupting the industry with their innovative approaches and attracting significant investment to fuel their growth.