1. X, formerly Twitter, is using Elon Musk’s AI chatbot Grok to summarize personalized trending stories for Premium subscribers in the Explore section.
2. The For You page on X showcases popular news and stories within your network, with Grok-powered summaries provided for each story.
3. Grok’s exclusive access to X data is a selling point for premium subscriptions, and the use of AI in news summaries could impact traffic to traditional news sites.
X, formerly Twitter, is now using Elon Musk’s AI chatbot Grok to summarize personalized trending stories in the app’s Explore section for Premium subscribers. The For You page on X features news and stories popular within the user’s network, providing a quick way to catch up on platform discussions. Grok-powered summaries appear at the top of each story for a brief overview of the subject matter, enhancing the user experience.
Grok’s Stories, as the summaries are called, summarize all the top news on the For You page. The AI-powered chatbot Grok offers real-time access to X data and is meant to be a selling point for premium subscriptions. Grok only looks at conversations on X to create summaries, which could pose a challenge in accurately representing news shared on the platform. Despite this controversial move, there is potential for deeper engagement with the news content once curiosity is piqued.
Journalists are already faced with AI news summaries from other areas, raising questions about the impact on news site traffic and the future of journalism. Some news publishers are partnering with AI providers to adapt to these changes, with X uniquely accessing news content through conversations rather than direct content. Grok’s Stories are now available to Premium X subscribers starting at $8 per month, offering a new way to quickly consume and engage with trending news on the platform.