1. Sales of electric vehicles in South Africa have been slow but are showing signs of growth, with 931 battery-electric vehicles sold in 2023.
2. The limited variety of electric vehicle models and high import duties and taxes have contributed to the slow adoption of EVs in South Africa.
3. BYD has introduced the Dolphin, the lowest priced electric vehicle in South Africa, which offers two variants with different ranges and motor specifications at competitive prices.
Sales of electric vehicles in South Africa have been slow, but there are signs of growth as battery-electric vehicle sales approached 1,000 units per year for the first time in 2023. Limited variety and high import duties contribute to the slow adoption of EVs in the country. Taxes and ad valorem costs make EVs significantly more expensive than their ICE counterparts, especially in the smaller vehicle segments. A survey revealed that over 70% of South Africans would consider switching to electric if a more affordable option was available.
A new electric vehicle, the BYD Dolphin, priced at R539,000 ($29,000), is set to be the lowest priced BEV in South Africa. The Dolphin offers two variants with different specifications, potentially boosting the EV sector in the country. BYD has the opportunity to expand its presence and bring more affordable EVs to the market, with the hope of improving customer awareness and education about EVs in South Africa.
While BYD previously launched the ATTO 3 in South Africa, there hasn’t been significant sales activity. The introduction of the Dolphin may help BYD capture a larger market share, especially if they increase marketing efforts and customer awareness programs. Overall, the introduction of more affordable EV options in South Africa could help drive the adoption of electric vehicles in the country.