1. Spotify is developing a Spanish-speaking AI DJ named DJ Livi, based on code spotted by tech veteran Chris Messina.
2. The new AI DJ would be the first language expansion for the feature, with the existing AI DJ only available in English.
3. Spotify is experimenting with various AI technologies, including host-read ads for podcasts and personalized AI playlists, with plans to use AI across its business for personalization, ads, and podcast summaries.
Spotify has introduced an AI DJ feature that offers personalized song selections to users, marking the company’s first step into the AI future. The tech veteran Chris Messina discovered references to a Spanish-speaking version of the AI DJ in the app’s code, with the new DJ named “DJ Livi” and available in Mexico.
While Spotify has not confirmed definite launch plans for DJ Livi, the company did not dispute the findings and stated that they routinely conduct tests to enhance user experience through music expression. With Spanish being the second most spoken language globally and popular in the U.S., it would make sense for Spotify to focus on this demographic if the feature were to launch.
Spotify has been exploring other AI technologies, such as using AI for host-read ads for podcasts and personalized AI playlists. CEO Daniel Ek has also hinted at plans to use AI across various areas of the business, including personalization, ads, and podcast summaries. However, the Spanish-speaking AI DJ feature remains an experiment for now, awaiting further confirmation from Spotify.