– Creating marketing campaigns is complex and time-consuming, aiming for real-time relevance and personalization
– Generative AI enhances creativity and data-driven insights to revolutionize campaign creation
– Multimodal large language models in BigQuery can help marketing teams launch more effective and intelligent campaigns at scale
Creating marketing campaigns is a complex process that requires real-time data analysis, segmentation, and rapid execution to create personalized and highly relevant campaigns. Successful marketing campaigns rely on creativity and data-driven insights, and generative AI is now revolutionizing campaign creation by generating personalized content at scale based on real-time data.
Traditional marketing methods are no longer sufficient to meet the demand for content in today’s landscape, making a smarter approach necessary. Generative AI enables marketing teams to launch campaigns quickly, efficiently, and with a level of personalization that was previously impossible, leading to increased engagement, conversions, and customer satisfaction.
In the blog, the process of harnessing the power of multimodal large language models (LLMs) in BigQuery to create and launch more effective marketing campaigns is explored. Using a fictional technology company named Data Beans as an example, the demonstration showcases how they leverage BigQuery’s integration with Vertex AI to access Google’s AI models like Gemini Pro 1.0 and Gemini Vision Pro 1.0 to create customized campaigns at scale.
The demonstration highlights three steps of Data Beans’ marketing launch process utilizing Gemini models. First, the models are used to generate high-quality images of selected coffee menu items. Then, tailored marketing text is crafted for each city in their native language using the models. Finally, the text is integrated into styled HTML email templates, and the entire campaign is stored in BigQuery for analysis and tracking. This approach allows for visually appealing, localized marketing campaigns with personalized content that resonates with customers.