1. Adobe announced Firefly Services, a set of over 20 generative and creative APIs and tools for enterprise developers.
2. Custom Models allows businesses to fine-tune Firefly models based on their assets, already integrated into Adobe’s new GenStudio.
3. Firefly Services offers AI-powered features like background removal, image cropping, and leveling, as well as tools for text editing and content tagging to help brands speed up content creation workflows.
Adobe has introduced Firefly Services, a collection of over 20 new generative and creative APIs, tools, and services aimed at enterprise developers. These AI-powered features from Adobe’s Creative Cloud tools like Photoshop are now available for businesses to enhance content creation in their custom workflows or create new solutions. Custom Models within Firefly Services also allow businesses to fine-tune models based on their assets, which is integrated into Adobe’s new GenStudio.
Described as a “comprehensive set of generative AI and creative APIs,” Firefly Services automates workflows for enterprises. It includes APIs for tasks like removing backgrounds, cropping images, leveling horizons in photos, and utilizing core AI-driven Photoshop features like Generative Fill and Expand. Additionally, Firefly Services offers tools for editing text layers, tagging content, and applying presets from Lightroom.
These new tools by Adobe are designed to speed up content creation workflows for enterprises. Despite the desire to utilize generative AI, worries about brand safety have prevented many from adopting these tools for production. Adobe positions Firefly as a brand-safe alternative to other models, aiming to alleviate these concerns and provide powerful customization capabilities for brands seeking to redefine their automation processes.
The demand for personalized marketing content at scale has led brands to rethink their content production methods. Adobe’s Firefly Services, in collaboration with Custom Models, enables rapid generation of imagery and templates in various styles and sizes to align with brand standards. This allows more individuals to participate in the creative process, ultimately improving customer experiences and aligning with evolving consumer expectations.