– Apple is revamping Siri with generative AI features at WWDC 2024 to compete with Meta, Google, and Microsoft
– The new Siri will focus on conversational capabilities, privacy protection with on-device processing, and improved AI tools
– Apple’s shift towards AI includes updates to iOS 18, iPadOS, watchOS, HomeKit, and more at WWDC 2024
Apple is slowly revealing its strategy for incorporating AI, with a focus on revamping Siri 2.0 with generative AI features. The company’s plans to develop its own AI technology to compete with Meta, Google, and Microsoft will be showcased at WWDC 2024 in June. This cultural shift at Apple was recently highlighted at their Let Loose event, where they announced that all future laptops will be powered by the AI-ready M4 chip.
At WWDC, Apple is expected to unveil a series of AI tools, including an improved version of Siri that is more conversational and capable, able to provide direct answers to queries. Apple plans to market this AI as more privacy-focused, using on-device processing and local language models. The company is also working on improving Siri’s functionality, such as real-time transcription in Voice Memos and Notes apps.
Apple’s decision to focus on AI came after top executives tested OpenAI’s ChatGPT and found Siri to be outdated compared to competitors. However, the Siri team has faced challenges in receiving attention and resources within Apple, as well as difficulty in hiring and retaining leading AI researchers.
Overall, Apple’s shift towards AI is evident in its upcoming developments at WWDC 2024, where we can also expect updates to iOS 18, iPadOS, watchOS, HomeKit, and more. Stay tuned for more updates on Apple’s advancements in AI technology.