1. Industry undergoing transformation with demand for personalized and diverse entertainment offerings
2. Google Cloud and partners providing powerful and flexible tools to accelerate time-to-market and optimize costs
3. Collaborations in AI-driven discovery tools, operational efficiencies, scalable infrastructure, and innovative artistic projects driving transformation in media and entertainment industry.
Over the past decade, the media and entertainment industry has been rapidly evolving to meet the demands of consumers for personalized and diverse content offerings. To keep up with these changes, companies in the industry are turning to powerful tools like Google Cloud and its partner ecosystem to accelerate time-to-market for new offerings while optimizing costs. By partnering with industry leaders, Google Cloud is helping to unlock a future with wider content variety, personalized recommendations, and a seamless viewing experience for consumers.
The focus on personalized discovery has led to innovative collaborations, such as Cineverse’s partnership with Vionlabs, Datatonic, and Google Cloud to develop cineSearch, a conversational gen AI search and discovery tool. Similarly, Quickplay and Google Cloud are using next-generation AI for video streaming discovery to enhance the viewer experience. These partnerships are streamlining workflows and saving costs for companies in the industry, such as TelevisaUnivision and Tape Ark.
To scale up for success, streaming services are relying on robust and scalable foundation provided by Google Cloud. TelevisaUnivision leveraged Google Cloud’s infrastructure to launch their streaming platform, ViX, in just nine months. Stationhead and Globo are also utilizing Google Cloud infrastructure in partnership with other companies to deliver high-quality, interactive content to their audiences. Google Cloud is also fostering innovation in the realm of art and technology, partnering with Gunpowder to support Turkish media artist Refik Anadol’s “Dataland” project.
Overall, Google Cloud and its partners are transforming the media and entertainment landscape with AI and innovative collaborations. This collaborative approach is driving innovation and growth in the industry, ensuring exciting entertainment experiences for all.