– OnePlus introduces AI Eraser, a feature developed independently from Google’s Magic Eraser
– The company invested in R&D to create its own large language models for the AI Eraser
– AI Eraser will be available on select OnePlus devices this month, but may not offer significant differentiation from existing AI features on other devices
OnePlus has introduced a new mobile artificial intelligence feature called AI Eraser, aimed at showing its own AI ambitions. The company claims to have built this feature from the ground up using its own first-party large language models. AI Eraser is designed to intelligently remove unwanted objects from photos and replace them with contextually appropriate elements to enhance the overall appeal of the image. Despite being a useful feature, it faces tough competition from Google’s Magic Eraser which has been available on iOS and Android devices through Google Photos.
The decision to invest heavily in developing an AI-powered eraser may not be the best use of OnePlus’ resources, especially considering the existing competition in the market. This move appears to be part of OnePlus’s effort to make its mark in the highly competitive smartphone industry this year. However, it is suggested that the company should focus on creating features that truly set it apart from other devices rather than duplicating existing functionalities.
AI Eraser will be rolled out to various OnePlus devices including OnePlus 12, OnePlus 12R, OnePlus 11, OnePlus Open, and OnePlus Nord CE 4 starting this month. However, it will not be available on the R12-D12 model. It remains to be seen how OnePlus’s AI Eraser will be received by users and whether it will help the company stand out in the crowded smartphone market.