– 76% of consumers in EMEA believe AI will have a significant impact in the next five years
– Concerns about the value and applications of AI exist among consumers, with issues of trust, ethics, and skills being prevalent
– Generative AI raises ethical concerns, with a lack of emphasis on data integrity and ethical considerations putting firms at risk
The research conducted by Alteryx reveals that while 76% of consumers in EMEA believe AI will have a significant impact in the next five years, 47% question its value and 41% are worried about its applications. This highlights a gap in demonstrating the value of AI to consumers in both personal and professional settings.
Generative AI, exemplified by OpenAI’s ChatGPT, has been viewed as a transformative technology with significant potential. However, issues of trust, ethics, and skills are prevalent, hindering its successful deployment and acceptance. Concerns include misinformation, inaccuracies, AI hallucinations, and ethical considerations.
There are fears among both consumers and businesses regarding AI hallucinations, with concerns surrounding fake news, hacking, misinformation, and outdated or inaccurate data. Ethical concerns and risks associated with generative AI are also prominent, with opposing views on its use in making ethical decisions and critical decision-making areas.
Addressing these challenges requires a focus on data integrity, ethical guidelines, and governance to create confidence and mitigate risks related to generative AI usage. Enhancing data literacy and relevant skill sets will be crucial for harnessing the full potential of generative AI as it evolves in various scenarios.
Alteryx’s CIO, Trevor Schulze, emphasizes the importance of understanding the value of AI and addressing common concerns such as trust issues, ethical considerations, skills shortages, privacy fears, and algorithmic bias. Enterprises are urged to accelerate their data journey, adopt robust governance, and allow non-technical individuals to access and analyze data safely to fully benefit from this game-changing technology.