1. Google Cloud’s unified data cloud simplifies the data lifecycle for businesses, integrating datasets into BigQuery and utilizing tools like Vertex AI for valuable insights.
2. UPS utilizes a technical infrastructure with BigQuery as a data repository, cleansing and integrating diverse datasets, and using Vertex AI for machine learning models.
3. Striim and Google Cloud enable UPS Capital to enhance defense strategies with real-time data streams, generating AI models for continuous improvement and protection against evolving threats.
Google Cloud’s unified data cloud simplifies the data lifecycle for businesses, allowing them to manage data more effectively. By integrating datasets into BigQuery and using advanced tools like Vertex AI, organizations can unlock valuable insights without unnecessary complexity, according to John Kutay, Director of Product, Data & AI at Striim.
UPS Capital relies on a robust technical infrastructure that includes direct ingestion of diverse datasets into BigQuery and meticulous cleansing of data sourced from SQL Server. These harmonized datasets are combined with multimedia elements in BigQuery and integrated with other Google Cloud services. Vertex AI is then used to execute intricate machine learning models for tasks such as route anomaly detection and fraud detection for shipping transactions.
Striim and Google Cloud have collaborated to enhance the customer experience at UPS Capital with AI and ML. Striim’s real-time data integration platform complements Google Cloud’s architecture by enhancing data representation, processing efficiency, and analytical accuracy through dynamically embedding vectors into streaming information. This allows for the integration of structured and unstructured data from various sources and the application of AI models to generate embeddings and establish similarity scores between data points.
UPS Capital’s DeliveryDefense Address Confidence, powered by Google BigQuery and Striim, transforms package delivery security through real-time data and machine learning. By assigning confidence scores and leveraging proactive measures, UPS Capital helps shippers mitigate risk and improve customer experience, continuously improving defense models and reducing the latency of detecting suspicious activity.