1. Viam recently rebranded its development platform to focus on a wide range of applications beyond just robotics.
2. The rebranding included expanding demos to showcase new applications in verticals like insurance and marine.
3. Viam secured a $45 million Series B funding round, bringing its total funding to $87 million, and is actively expanding its team.
Viam, a Manhattan-based startup, recently underwent a rebranding effort to broaden its focus beyond just robotics. The company’s platform is now targeted at a wide range of industries including IoT, smart homes, industrial automation, and more. The decision to rebrand came after potential clients misinterpreted Viam as only serving robotics companies, leading to confusion and missed opportunities.
The company’s office overlooking New York City’s Lincoln Center has a lab space where local robotics community members can develop automation applications using Viam’s platform. The rebranding effort has also involved showcasing new applications beyond robotics, such as in insurance and marine industries. Viam has also been onboarding large enterprise organizations, although specific names have not been disclosed yet.
Despite some challenges in clearly articulating its offering, Viam recently secured a $45 million Series B funding round, bringing its total funding to $87 million. The funding will be used for research and development as well as expanding commercial enterprise deployment. The company is actively growing its 100-person team as it continues to explore new opportunities in various industries.
CEO Eliot Horowitz describes Viam as a platform that bridges the gap between real-world hardware, software, the cloud, and machine learning. While the company may still struggle to find a succinct elevator pitch, its unique approach to integrating different technologies sets it apart in the market. Investors remain interested in Viam’s vision and potential for growth in diverse sectors beyond robotics.