1. Not all audience members at South by Southwest are thrilled about AI, displayed by booing during a video on the topic.
2. The video featured industry leaders speaking positively about AI, but their comments were met with boos from the crowd.
3. AI is a major concern in the film industry, with studios making concessions on AI use in scripts and actor likenesses, while startups work to integrate AI with film production.
At South by Southwest, some audience members booed during a video about AI shown before film screenings, expressing their disapproval of the technology. The video featured industry leaders speaking positively about AI, such as Peter Deng from OpenAI and Sandy Carter from Unstoppable Domains. The comments urging businesses to embrace AI were met with a negative reaction from the crowd. Additionally, concerns about job loss in the film industry due to AI were raised, especially after OpenAI announced its generative video tool, Sora, earlier this year.
Despite the backlash against AI in the film industry, there are ongoing efforts to integrate AI into various aspects of film production, such as post-production areas like digital and sound effects. Startups are actively working on incorporating AI technology into film production processes. However, there are fears that AI advancements could threaten jobs in the industry, with some voices cautioning against the irresponsible use of AI technology.
The impact of AI is being felt beyond film production, with Hollywood writers and actors previously striking over concerns about AI usage. Studios have agreed to certain restrictions on AI applications, such as prohibiting its use to rewrite original material for scripts and requiring consent from actors before reproducing their likenesses digitally. As AI technologies continue to advance and integrate into various industries, there is an ongoing discussion about balancing innovation with the protection of jobs and ethical considerations.