– Unilever plans to spin off its ice cream brands, including Ben & Jerry’s.
– Ben & Jerry’s was founded by childhood friends from Long Island and is known for its politically active stance.
– Unilever acquired Ben & Jerry’s in 2000, but is now reportedly planning to spin it off.
Unilever has announced that it will be spinning off its ice cream brands, including Ben & Jerry’s, as a strategic move. Ben & Jerry’s was founded by childhood friends from Long Island and has become known for its creatively named flavors and its willingness to take stands on social and political issues. The brand has participated in campaigns around voting rights and environmental preservation, as well as making statements about dismantling white supremacy.
Ben & Jerry’s founders, Ben Cohen and Jerry Greenfield, have been the driving force behind many of the brand’s stances on social issues. Unilever acquired Ben & Jerry’s in 2000 but is now planning to separate it from its other ice cream brands, like Magnum. This change reflects a shift in the company’s direction and strategy.
The journey of Ben & Jerry’s from a gas station in Vermont to a globally distributed brand is a story of friendship, creativity, and social activism. The brand’s unique approach to ice cream flavors and its commitment to speaking out on important issues have set it apart in the industry. As Unilever prepares to spin off Ben & Jerry’s, it marks a new chapter for the beloved ice cream brand and its founders who have always stood by their values.