1. Aurora held its annual Empower event for solar professionals to network and hear from industry leaders, including a session on overcoming common roadblocks for residential solar salespeople.
2. Three major challenges for solar salespeople include establishing legitimacy, standing out from competition, and staying up to date on industry changes.
3. Aurora has redesigned Sales Mode to make the sales process easier, with features like faster proposals, advanced customizations, and storage modeling for hour-by-hour usage.
Aurora hosted its annual Empower event for solar professionals to network and learn from industry leaders, including a session on overcoming common objections in solar sales. Challenges in the industry include gaining homeowner trust, standing out among competitors, and staying up-to-date on policy changes. Salespeople must tailor proposals to meet homeowners’ unique needs and avoid over-promising to maintain credibility. Door-to-door sales can be effective for lead generation but require a quick and impactful pitch to overcome homeowner skepticism. Different generations have varying preferences for marketing, with Baby Boomers seeking clear information and Gen Z responding well to catchy advertisements and social media outreach.
Aurora has redesigned its Sales Mode technology to streamline the sales process, offering faster, customizable proposals and advanced storage modeling. These updates aim to improve the homeowner experience and help salespeople close deals with confidence. Tailoring proposals to homeowners’ preferences and needs is essential in the competitive solar industry.