1. Automakers advertise by placing their vehicles in popular movies and TV shows, such as the Volkswagen ID.4 in Godzilla x Kong: The New Empire.
2. Volkswagen collaborated with social media sensation Chikako Fukuyama for short-form content featuring the ID.4 alongside the movie.
3. Volkswagen has engaged in similar partnerships with other big productions, including Marvel Studios and Disney+, to reach new audiences and promote sustainable mobility.
Automakers often advertise by featuring their vehicles in popular movies and TV shows. The Volkswagen ID.4 is showcased in the film Godzilla x Kong: The New Empire, a collaboration between Warner Bros. and Legendary Entertainment. Volkswagen also worked on social media content featuring the ID.4 alongside the movie, starring Chikako Fukuyama. However, opinions on the content varied, with some finding it boring or unimpressive.
Volkswagen executives and movie company execs expressed excitement for the collaboration, stating that the partnership aimed to reach new audiences and promote sustainable mobility. Volkswagen has previously collaborated with other big productions, including Marvel Studios and Disney+. These partnerships are seen as a creative way to advertise and potentially make a difference in reaching consumers.
Despite mixed reviews of the social media content, the collaboration between Volkswagen and Godzilla x Kong: The New Empire is seen as an exciting opportunity to merge automotive innovation with popular entertainment. Volkswagen’s history of engaging in such collaborations suggests a continued interest in this form of advertising. There is curiosity about what movie or TV collaboration Volkswagen will pursue next.