– Aurora Solar releases 2024 U.S. residential solar trends report
– Interest in solar is high, but cost remains a barrier for homeowners
– Homeowner trust in solar companies has declined, but education could help improve perception
Aurora Solar has released its second annual “Solar Industry Snapshot,” examining early 2024 U.S. residential solar trends through data sources such as a solar projects database, homeowner survey, and survey of solar professionals. Key findings include high interest in solar among homeowners, but concerns about costs. 15% of homeowners are paying for their PV system through a leasing program, and education on third-party ownership could increase demand.
Trust in solar companies has declined, with 44% of homeowners finding it difficult to determine trustworthy companies in 2024. Solar professionals also face challenges with homeowners being reluctant to commit to quotes, highlighting the importance of education in the industry. Homeowners see more value in solar when paired with storage and other energy efficiency products, although only 10% currently have battery storage. Increased interest in energy storage + solar is noted among professionals and homeowners, with 38% feeling solar panels are more valuable when paired with whole home electrification. Overall, the report shows ongoing potential for growth in the residential solar sector with the right education and market strategies.