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2. The Volkswagen ID. Buzz is coming to America with three trims and RWD or AWD configurations
3. Pricing and production volume are key factors in determining the success of the ID. Buzz in the US market
The Volkswagen ID. Buzz, an electric reincarnation of the iconic Microbus, is coming to America with three trims: Pro S, Pro S Plus, and a launch-only 1st Edition. It will offer RWD or AWD configurations, a 91 kWh battery, 20-inch wheels, 12.9-inch infotainment system, and more. Pricing and range estimates are not yet available, but the vehicle will come in a variety of exterior and interior color options. The appeal of the ID. Buzz lies in its nostalgic design, targeting buyers who appreciate the throwback to the iconic ’70s vehicle.
While the ID. Buzz may attract buyers with its sentimental value, the pricing, availability, and overall marketing strategy will determine its success in the market. Volkswagen’s approach to production volume and dealership distribution will impact the vehicle’s sales numbers. The ID. Buzz may develop a cult following if Volkswagen moves about 25,000 to 50,000 units a year, but reaching 100,000 units annually may be optimistic. The vehicle’s success will depend on how well Volkswagen positions it in the market and how it resonates with potential buyers, especially those looking for an electric throwback to the iconic Microbus.