Apple and Google are more likely to agree on generative AI for iPhones deal

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1. Apple and Google are in talks to bring Google’s AI model Gemini to iPhones.
2. Apple is behind in the AI race but is looking to make a big splash with AI features in iOS 18.
3. Apple and Google are negotiating a revenue-sharing agreement for Google’s AI model on Apple devices.

Apple and Google are in talks about a potential partnership that would bring Google’s Gemini artificial intelligence to iPhones. The discussions are still in the preliminary stages, according to sources familiar with the matter. Apple has also been talking to other companies about AI technology, indicating its desire to catch up with other tech giants in the AI race.

Apple has been lagging behind in AI compared to companies like Microsoft and Google. However, it is gearing up to make a big splash in AI with the upcoming iOS 18 update, which is expected to heavily incorporate AI features. It’s speculated that this AI integration could be previewed at WWDC 2024 in June.

While Apple has not provided many details about its AI plans, it has signaled a shift in focus towards generative AI work by moving some employees from the abandoned Apple Car project to AI development. A potential partnership with Google could be mutually beneficial, as Google stands to gain access to Apple’s large user base while Apple could potentially earn a revenue share from Google’s AI model.

The partnership between Apple and Google on AI for iOS could mirror their longstanding collaboration on search, where Apple receives a share of revenue generated through Google searches on its devices. Although neither company has confirmed their plans, the partnership seems likely as both companies are increasingly investing in AI technology.

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