1. Apple’s Visual Look Up feature mirrors Google’s Circle to Search capabilities in terms of bringing up search results in a tab.
2. Apple is rumored to be adding AI-powered features to its productivity apps like Pages and Keynote in iOS 18.
3. Apple’s Siri is expected to receive an upgrade with more robust AI capabilities to respond to complex requests entirely on the iPhone for better performance and privacy.
At the recent Google I/O 2024 conference, Google showcased its advancements in AI, revealing features like Circle to Search and improvements in Google Workspace apps. This highlighted the gap between Google and Apple in terms of AI integration in their products, with Apple rumored to prioritize AI in its upcoming iOS 18 update to bridge this divide. Despite Google’s advancements, there are areas where Apple is close to matching Google’s AI capabilities, such as with Visual Look Up and potential upgrades to its productivity apps in iOS 18.
Google’s advancements in call management features, like scam call detection and natural-sounding assistant interception, outpace Apple’s Live Voicemail feature in iOS 17. While it is uncertain if Apple will enhance its Phone app in iOS 18, it is an area where the iPhone could benefit from becoming smarter. Apple is expected to reveal more about its AI plans at WWDC 2024, including potential updates for its iPhone lineup and how AI will be integrated into its devices.
Overall, Google’s AI advancements showcased at Google I/O highlight the disparity between Google and Apple in terms of AI integration. While Apple is making efforts to catch up with features like Visual Look Up and potential upgrades to its productivity apps, there are still areas, like call management features, where Apple falls behind Google. The upcoming iOS 18 release is expected to shed more light on Apple’s AI initiatives and how the company plans to narrow the gap with Google in AI capabilities for mobile devices.