– Uber Eats is experimenting with short-form video content similar to TikTok
– The new feature will showcase restaurants preparing their food in video clips
– The video feed is currently being tested in New York, San Francisco, and Toronto with plans to expand to more cities in the future
Uber Eats is testing a new feature that will allow users to scroll through short-form food videos similar to TikTok. This new video feed will showcase restaurants preparing their dishes, giving users a visual representation of the meals they can order. The feature is currently being tested in New York, San Francisco, and Toronto.
The videos on the feed are not advertisements and are provided by restaurants to showcase their dishes. Users can swipe through vertical clips of different dishes and order directly from the video screen if they see something they like. This feature aims to help consumers discover new dishes and make more informed decisions about what to order.
The new short-form video feed on Uber Eats is designed to help top merchants attract new consumers and visually tell the story of their meals, something that is not currently available on other delivery platforms. This feature is part of the rise of short-form video content across social media platforms, with companies like Instagram and YouTube also introducing similar features in response to the success of TikTok.
Although the feature is currently limited to a few cities, Uber Eats plans to eventually roll it out to more locations. The use of short-form videos allows users to see details like texture and portion size, which can inspire them to try new dishes they may not have considered before. As this trend continues to grow, more companies are likely to incorporate short-form video content into their platforms to keep up with consumer preferences.