– Apple has been expanding its AI efforts, hiring dozens of experts from Google and establishing a secretive research laboratory in Zurich, Switzerland.
– The company is focusing on deploying generative AI on its devices, including using the technology to upgrade Siri and the Apple Vision Pro.
– Apple has made significant advancements in AI, including developing ReALM, MM1, and acquiring Canadian AI startup DarwinAI.
Apple has been quietly expanding its AI efforts by poaching experts from Google and establishing a research laboratory in Zurich, Switzerland. They are likely preparing for deeper AI integration into their devices and potentially releasing a chatbot soon. Apple has been on a hiring spree in recent years to grow its global AI and machine learning team, with a particular focus on attracting Google employees.
The company has built a presence in Zurich, where they acquired two local AI startups and established a research lab known as the “Vision Lab.” They have been advertising generative AI positions in the city, with one location maintaining a low profile. Despite being considered a slow starter in generative AI, Apple has been intensifying their AI R&D efforts, developing technologies such as ReALM and MM1.
Apple is likely focused on deploying generative AI on their devices and upgrading Siri with the technology. The Apple Vision Pro also presents opportunities for collecting valuable data and deploying AI software products. CEO Tim Cook has hinted at AI projects in the pipeline, including a chatbot named “Apple GPT,” and emphasized the importance of AI in Apple’s products.
Apple’s interest in neural networks has led them to acquire companies with expertise in the technology, such as Perceptual Machines. Their progress in generative AI may be showcased at the upcoming Worldwide Developers Conference. Chuck Wooters, an LLM expert at Apple, praised the company’s efforts in adopting neural architecture for speech recognition in Siri.