1. Amazon introduced generative AI-powered features to help sellers create listings with minimal inputs.
2. The new tool allows sellers to create listings by providing Amazon with a URL from another site.
3. Over 100,000 sellers have tried Amazon’s generative AI tools, with 80% of them accepting suggestions from the AI-powered tools.
Amazon introduced generative AI-powered features last year to help sellers quickly create listings by entering a few words about the product. Now, the company is making it easier for sellers to create listings by using AI to parse details from an item’s URL on another site and create an Amazon listing. This feature is rolling out in English to sellers in the U.S.
The new tool allows sellers to leverage their existing listings by providing Amazon with a URL, which is automatically parsed by generative AI-based features to create high-quality listings for Amazon’s store. Amazon stated on its blog that sellers can now create engaging listings using sparse amounts of text, images, or existing URLs.
Last October, Amazon introduced a tool for advertisers to generate background through text prompts, which was found to generate a 40% higher click-through rate compared to a white background. Over 100,000 sellers have tried Amazon’s generative AI tools, with 80% of them accepting suggestions from AI-powered tools.
Other companies like Google, eBay, and Shopify have also introduced AI-powered tools related to products for advertisers and retailers. Google launched a tool for product imagery, eBay introduced a feature for generating listings from product images, and Shopify rolled out an AI-powered image editor for products earlier this year. The use of AI in creating listings and product imagery is becoming increasingly popular among e-commerce platforms.