– Spotify introduces AI playlists in beta for playlist creation based on written prompts
– The feature will be available initially in the U.K. and Australia on Android and iOS devices
– Users can customize playlists with prompts referencing various topics and refine the end result using commands like “less upbeat” or “more pop”
Spotify has introduced a new beta feature called AI playlists, which allows users to generate personalized playlists based on written prompts. The feature will be initially available in the U.K. and Australia on Android and iOS devices and will evolve over time. Users can request playlists for various themes like “songs to serenade my cat” or “beats to battle a zombie apocalypse” using prompts that reference places, activities, colors, and more.
Spotify uses its understanding of users’ tastes and personalized technology to create customized playlists with the AI feature. Users can refine the generated playlists by issuing commands like “less upbeat” or “more pop” and remove songs by swiping left. The company uses large language models to understand user intent and fulfill personalized playlist requests.
The AI playlists feature can be found in the “Your Library” tab on Spotify’s app and offers prompt suggestions for users who may be unsure of what to request. The AI playlists have guardrails to prevent offensive prompts or those related to current events or specific brands. Spotify has been investing in AI technology for many months to enhance its streaming service, and CEO Daniel Ek has hinted at other ways the company could leverage AI in the future.
Spotify’s AI playlist feature is a new addition to its efforts in AI technology, following the success of its AI DJ feature. Users can expect more personalized and creative playlists based on their specific preferences and prompts, making their listening experience on the platform more engaging and unique.